Cyplex were thrilled to part of the recent Adore Beauty store launch in southlands VIC. Working with key members of the Adore team and a selection of cosmetics brands, Cyplex designed and manufactured a system to give customers a new in-store experience, straddling the digital and physical shopping environments. 
 
With more stores planned for the coming months both teams are keen to keep pushing the boundaries of merging the online and instore experience.

"Products are presented in a calm environment, saved from being clinical by touches of marble, timber and curved glass. Some important features can’t be seen, with Adore Beauty using AI to understand and shape customer behaviour."

Alex Doidge of Cyplex said “This was a great opportunity to push the customer experience to the next level. The store has a strong holistic design, and it was important to balance the overall Adore experience with the individual brand’s DNA to create an environment which encourages trial and purchase of new cosmetics products”.