Brand: Coty Luxe / Kylie Beauty

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Services: Industrial Design, Concept Development, Printing & Manufacturing, Distribution and Installation

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Category: Permanent Floor Display

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The Makeup industry has been hit hard by the Covid pandemic as mandatory face-coverings and stay-at-home orders have been force. Skincare and Oodies have replaced the Lipstick and party dress sales during the winter lock-down, so Mecca knew that when they opened their stores to eager shoppers in October, they needed something special.

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Following the successful launch of Kylie Skin, Kylie Beauty was a logical choice for Mecca, who do not have rafts of celebrity brands (unlike Sephora with Fenty and Rare Beauty in its catalogue). Kylie Jenner’s belief that ‘great skin is the canvas for great makeup’ is the perfect glam antidote to the lockdown blues and Mecca needed a strong instore presence to match the online launch. 

Coty approached Cyplex to create a display using their existing shelf components and built to Mecca specifications.

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The brand guidelines were very specific and colours and finishes needed to be perfect. FSC certified timber was used to match Kylie Jenner’s exacting sustainable requirements.

Due to the rapid timeline, the displays were made, quality controlled and dispatched from Cyplex’s Sydney factory direct to regional Mecca installers. Design features were added to the display to make it easy to handle during installation.