Brand: Nude by Nature

 

Services: Graphic design, concept creation, industrial design, manufacturing

 

Category: Permanent Floor Display

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The beauty market has never been more competitive in Australia, with brands fighting for space and attention in environments ranging from discount stores such as BigW to beauty specialists such as Mecca.

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Nude by Nature have a strong position in the mass market with their natural, Australian range touching many consumers’needs across all age groups but launching a new face product during a pandemic needed special consideration.

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The existing system for displaying powders was limited to three products & testers across the shelf width, but Nude by Nature wanted to launch with four. 

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Cartons are currently stacked in channels and often looked empty or dark. Although testing was muted during the pandemic, space needed to be found to also create a clearly defined tester area which could also double as a graphic holder.