SIGNAGE & PRINTING SOLUTIONS
SIGNAGE & PRINTING SOLUTIONS
HEALTH & BEAUTY
Brand: Sally Hansen
Services: Graphic design, concept creation, industrial design, manufacturing
Category: Health & Beauty
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The vegan cosmetic market is expected to grow 6.5% in the coming five years to be worth $20.8 B(USD) by 2025.
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Sally Hansen were quick to respond with their PURE range of twelve 100% vegan colours
in Australia.
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The existing permanent make up stand had no existing feature for launch or product categorisation.
Cyplex were briefed to create a zone on the stand that clearly promoted the new product range.
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We were impressed at the speed and quality of the manufacture and the high level of service.
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The design had to retro-fit to the existing electrical system and be easy to install in store without tools.
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The result was an elegant design that focused customer attention to the products from any angle within the store.
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The use of white illumination and frame material created a calm zone on the display, even in the heavily ticketed discounter chains. The clean graphic design projected the vegan message with simplicity.