Brand: Woolworths

 

Services: Retail Point of Sale, Visual Merchandising, industrial design

 

Category: Aisle Flags

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Compliance is highly important when brands use Woolworth's in-store marketing services.

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Promotional POS must be present and in the correct position for consumers to notice and act on the offer.

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The existing design was both difficult to install and also became loose when knocked in store. It had to be inserted into the same slots as the shelving brackets which frequently caused it to be inefficiently placed.

Woolworths briefed Cyplex to create a design which would not only answer these issues, but could also be placed in any position on the wall.

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The solution was to create an ingenious attachment device which allowed the arm flag to be placed either in the slotted uprights or the peg-hole back panels. This allowed Woolworths to place the aisle flag as close as possible to the product, gaining the most attention.

It is installed with a simple screwing mechanism which allows store staff to perform the operation easily and even with one hand.

 

Over 160,000 have been placed in store so far and feedback from stores has been positive.

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Watch the video highlighting the features here (click link through to YouTube.)

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PATENT PROTECTED CYPLEX 2021